REPUTATION MANAGEMENT · PUBLIC RELATIONS
The phone rings less. The consult-to-book rate slips half a point. A referral that should have closed didn't, and nobody can quite say why. TrustSignal is what owners hire when they refuse to keep paying that bill.
Trusted by 200+ businesses across North America
THE MATH
That's not a guess. That's published research from the Harvard Business Review. And it applies whether you're a 4-chair dental practice in Austin, a roofing contractor in Phoenix, a wealth advisor in Greenwich, or a six-location medspa in Florida.
You paid for that review. You just didn't see the invoice.
WHAT WE DO
We monitor every platform where your business is rated. Respond strategically. Build velocity programs that surface your best customers. And mount defense protocols when something hits. Across Google, Yelp, BBB, Healthgrades, Avvo, DealerRater, Angi, and forty more.
We shape what shows up when your name is searched, what's said about you in the press, and how your story is told to the people you want to reach. Earned media, narrative strategy, executive visibility, and search-result curation.
THE COMPOUND
Reviews, search results, press, and sentiment do not move on the same schedule as paid ads. They move slower, and they move harder.
A 0.4-star Google rating lift might take ninety days. The downstream effect on conversion runs for the lifetime of the business.
Most clients see the first leading indicators (response volume, sentiment shift, review velocity) inside thirty days. Meaningful inflection at ninety. Compound effect after one year.
WHO WE WORK WITH
From single-location practices to multi-state operators. From the dental chair to the dispatch yard. Reputation works the same way in every industry. We work in all of them.
Dentists, specialists, multi-location groups, physicians.
Personal injury, family, criminal, corporate, solo practitioners.
Medspas, cosmetic surgery, wellness clinics, dermatology.
Restaurants, hotels, boutique groups, multi-location operators.
Roofing contractors, siding, gutters, window installers.
Plumbers, HVAC technicians, drain services, water heater specialists.
Dealerships, body shops, mechanics, detail and tint shops.
Lawn care, landscaping, tree services, hardscape, irrigation.
Electricians, solar installers, EV charging, generator services.
Garage doors, pest control, restoration, painters, handymen.
Wealth advisors, RIAs, insurance brokers, financial planners.
Brokers, teams, property managers, real estate developers.
HOW WE WORK
A complete inventory of your current reputation surface. Every platform, every search result, every mention. You see what your customers see.
A custom plan covering response standards, content priorities, PR targets, and defense protocols. Built for your industry, not a template.
Our team operates in the background. You get monthly briefings, not daily noise. The strategist running your account has 7+ years in your vertical.
First leading indicators in thirty days. Meaningful inflection at ninety. Compound effect after a year. Reputation work runs for the lifetime of the business.
SELECTED WORK
We do not publish client names without permission. The case studies below are real engagements with identifying details removed.
Inherited a fragmented review surface. After nine months: 312 new five-star reviews and a 41% lift in new-patient consult bookings.
Active response, complaint mitigation, and review velocity. 58% increase in inbound lead volume. Owner pulled $80k/mo in Google Ads spend.
A misleading 2018 article was the top result for the partner's name. By month nine it had dropped off the first ten pages entirely.
We had quietly been losing patients to a single Yelp page for two years. TrustSignal didn't sell us a software subscription. They sent us a strategy, executed it, and reported on it like a law firm. Within four months our consult-to-book rate was the highest it had ever been.— Dr. M. Hollister, Founder, Hollister Cosmetic Dentistry
"Their PR team got us into Forbes and Robb Report inside one quarter. The phone has not stopped."— David K., Managing Partner, Meridian Wealth Advisors
"We're a roofing company. I figured we'd never get an agency that actually understood our world. TrustSignal proved me wrong in the first month."— Tom R., Owner, Apex Roofing & Exteriors
WHY US
Every account is led by a strategist with 7+ years in your vertical. You will not be passed to an intern, ever. This is not a learning environment for us.
We do not publish client names without consent. Most of our work is invisible. That is the point. Reputation work that announces itself is reputation work that fails.
We do not sell software access. We sell measured improvements in how your business is perceived, found, and chosen. The proof is in the report on your desk, not the login on your phone.
START HERE
Request a complimentary reputation audit. Within five business days, we return a written report covering:
No obligation. No sales pressure. If we're not the right fit, we'll tell you who is.
SERVICE
Here's the part nobody tells you: you'll never know they didn't. They won't email. They won't complain. They'll quietly pick the next business on the list. We fix that. Fast. Permanently. And in a way your competitors can't replicate.
THE STAKES
They don't see the customers they lost. They only see the slowdown. Then they blame the economy, the season, the algorithm, the team. And they spend more on ads to outrun a problem that ads can't fix.
Meanwhile, the actual cause is sitting on their Google profile, public, indexed, getting more visible every week. Quietly costing them deals.
Because if your review surface is the first thing a prospect sees, and it tells them you're average or worse, no amount of ad spend or SEO will save the deal.
WHAT YOU GET
Real-time alerts on Google, Yelp, BBB, Facebook, and 40+ industry-specific platforms. Healthgrades, Avvo, DealerRater, Angi, HomeAdvisor, TripAdvisor, Zillow, OpenTable, you name it.
Every reply written by a strategist, approved by your team, and posted in your voice. We don't template. We don't auto-post. Each response is built for the specific reviewer and the specific platform.
Critical reviews: response drafted within 4 hours. Negative: 24 hours. Neutral and positive: 72 hours. Sovereign-tier clients get weekend and after-hours coverage.
Compliant, ethical outreach to your existing satisfied customers. The right ask, at the right moment, through the right channel. Most clients double their monthly review volume in 90 days.
When a review crosses a defined severity threshold, ownership is notified directly. You don't find out from a customer. You don't find out from a Google alert. You find out from us, with context and a plan.
Google rewards different signals than Yelp. Yelp behaves differently than BBB. We don't run a single generic playbook. We build platform-specific approaches per client.
Healthgrades and Avvo don't behave like consumer platforms. DealerRater requires a different voice than Yelp. Angi and HomeAdvisor have their own rules. We assign strategists by vertical, not by lottery.
When something hits, the defined incident playbook activates: response, internal communications, PR alignment, and search-result work in parallel. You don't improvise the worst day of the year.
Monthly written reports covering volume, rating, sentiment shifts, platform performance, and recommended adjustments. Delivered to ownership. No dashboard to check. No app to remember.
Quarterly snapshots: how your reputation compares to your three to five closest competitors across the platforms your customers actually use.
You decide what surfaces to you and what doesn't. Some clients want every five-star. Others want only critical issues. Configured per owner, per location.
Where useful, we train your front-of-house staff to recognize, prevent, and route negative experiences before they become public reviews.
RECENT RESULTS
312 new five-star reviews. 41% lift in new-patient consult bookings. Owner cut $14k/mo in Google Ads spend within a year.
From 2.8 to 4.6 stars in six months. Lead volume up 58%. Cost-per-lead dropped from $312 to $94. Owner paused all paid ads.
Twelve-month engagement. Volume up 280%. Highest consult-show rate in clinic history.
Within five business days, you'll have a written breakdown of every review platform you appear on, what they're saying, what's costing you, and the first three things we'd do about it.
SERVICE
If page one of Google tells your prospects you're average, that's the story. If it tells them you're the obvious choice, that's the story. Public relations is the discipline of making sure the story is the one you'd tell yourself.
THE LEVERAGE
Because it does what paid can't: it makes your business credible to the people who already considered you and aren't sure yet. It moves prospects from "interested" to "decided" without you saying a word.
And unlike ads, it doesn't stop when you stop spending. A Forbes mention from 2024 is still showing up on your founder's name search in 2027. A trade publication feature compounds for the entire life of the practice.
That's the part nobody talks about. The relationships took years to build. They are the actual product. The press release template you bought online is competing against people with our Rolodex. The math doesn't favor the template.
WHAT YOU GET
Targeted pitching to trade publications, regional press, and national outlets. We pitch stories, not press releases. There's a difference and journalists know it.
Direct relationships with journalists across every major beat: legal, medical, financial, lifestyle, trade, business. These doors don't open with cold outreach.
Op-eds, bylined articles, LinkedIn long-form, thought-leadership pieces. Written in your voice. Placed in publications your customers actually read.
Curated placement on podcasts that match your audience and your goals. We focus on long-form, high-trust shows that compound. Not one-off appearances that disappear.
Industry awards, Best-Of lists, certifications, recognition placements. These compound on SERP and in customer perception. Most owners don't even know they're eligible.
We shape what appears on page one (and two and three) of Google for your name, your business, and the searches your prospects run before they call. This is the core SERP work most agencies can't actually deliver.
The story of your business and your founders, codified and weaponized. Used across press, web, sales, and internal communications. Most owners have never written theirs down. Most should.
Coordinated visibility across Wikipedia (where eligible), LinkedIn, industry directories, podcast circuits, and trade publications. The owner becomes findable, credible, and consistent. Across every search.
Sovereign-tier engagements include a senior team on call for active situations. Statement drafting, journalist response, internal communications, and search-result protection in parallel.
When competitors, ex-employees, or adversarial parties move against you, we respond with measured public counter-narrative and aggressive search-result work. Quietly.
Fake LinkedIn pages. Fake Google profiles. Impersonating social accounts. We have specific protocols for each and a high success rate across all of them.
For owners who want stage visibility: we identify, pitch, and prepare you for industry conferences, panels, and trade events. Stage time is reputation work that compounds in person.
RECENT RESULTS
Coordinated long-form strategy. Original article on page three by month six. Off the first ten pages entirely by month nine.
Senior advisor profile rebuild. Inbound from family-office prospects. Measurable lift in average client size.
Twelve-month engagement. Practice transitioned from local recognition to a meaningful out-of-state patient pipeline.
Within five business days, we return a written assessment of your current PR surface, your first-page search results, and a specific plan for what we'd do in the first ninety days.
ABOUT
Quiet. Compound. Earned over years and lost in days. We built TrustSignal to be the firm we would have hired ourselves.
TrustSignal was founded by a team of communications, search, and brand strategists who shared one frustration. Most reputation services were either software companies pretending to be agencies, or agencies pretending to understand the digital surface of a business. Neither was the firm that owners actually needed.
We started with one conviction. Reputation is the highest-leverage asset a business has, and almost no one is managing it the way they manage their accounts or their hiring. We set out to build a service organized like a law firm, run by senior people, that treated reputation as the strategic discipline it is.
Three commitments shape the work.
Outcomes over dashboards. We don't sell access to a tool. We sell measured changes in how your business is found, perceived, and chosen.
Discretion over marketing. Most of our work is invisible. We don't publish client names without permission. The point of reputation work is that no one notices it happening. Only that it has happened.
Compounding over quick fixes. Reputation moves slowly until it moves quickly. We design engagements for the long arc.
We don't assign juniors to client work. Every engagement is led by a senior practitioner whose career has been spent in the specific domain we're deploying. We list practice leads by domain and tenure rather than by name, because most came from environments where being publicly client-facing would compromise the work.
Remote-first by design. Senior staff in New York, Toronto, Austin, and Miami. We work with clients across the United States and Canada and accept new engagements on a rolling basis, with a quarterly cap to maintain the staffing-to-account ratio this kind of work requires.
Forty-five minutes. No obligation. If there's mutual fit, we follow with a complimentary audit and a written proposal.
PORTFOLIO
We don't publish client names without permission. The case studies below are real engagements with identifying details removed. Filter by vertical.
Inherited fragmented review presence across four locations. After nine months: 312 new five-star reviews, 41% lift in new-patient consult bookings.
A misleading 2018 article was the top result for the partner's name. Within six months: page three. Within nine: off the first ten pages entirely.
Coordinated response and PR strategy across six locations during a three-restaurant opening phase. Maintained 4.6+ average across all locations.
Review velocity program plus full response operations. Volume up 280%. Owner reports highest consult-show rate in clinic history.
Six placements in three quarters: Forbes, Robb Report, Bloomberg, WSJ. Inbound from family-office prospects, measurable lift in average client size.
Six-month engagement. Firm now ranks in the top three for personal-injury searches in two adjacent markets.
Coordinated DealerRater, Google, and Cars.com response across five stores. Sales lead-to-show rate up significantly across the group.
Placements in Vogue, Harper's Bazaar, and three trade publications. Practice transitioned from local recognition to out-of-state patient pipeline.
Lead volume up 58%. Cost-per-lead dropped from $312 to $94. Owner paused all paid ads. Highest revenue quarter in company history.
From 3.7 to 4.8 stars in nine months. Inbound up 74%. Owner expanded from one truck team to four. Stopped Google Ads spend mid-engagement.
Successful response operations during a contentious BBB complaint period. Used the engagement to expand into two new service areas with strong reputation baseline.
Active false-review defense during a contentious project conclusion. Successfully isolated the dispute from public surface. Owner closed two largest contracts of the year.
Started at 3.2 stars during high-volume install season. Reached 4.7 by month nine. Lead volume nearly doubled. Owner hired second sales team.
Inherited mixed sentiment under prior ownership. Eighteen months in: highest TripAdvisor ranking in the property's history.
Request a complimentary audit. Five business days to a written report. No obligation.
CONTACT
Speak with a strategist about what's hurting you right now. If there's mutual fit, we follow with a complimentary audit and a written proposal. If not, we'll tell you who to call instead.